Sony's Project Resound

by Nausheen Shaikh February 11, 2016

As a company that  aims to provide the best music listening experience you can possibly get, we are acutely aware of the lack of information and appreciation that most people have about good audio. And that's something that all audiophiles, music lovers and manufacturers of various audio components feel.

Sony took the onus upon themselves and embarked on a quest to bring great sound to the masses through Project Resound.

Sony, together with India’s leading music artists, aimed to "upgrade your ears" and to make you hear music the way it's meant to be heard. Because according to them, "It's not just sound, it's resound."

For the first season of Project Resound, Sony commissioned Bollywood luminaries Kailash Kher and Shreya Ghoshal to collaborate on a track that’ll help convince listeners to invest in high-end headphones. The track was accompanied by a series of webisodes which covered the creation of the song and had both singers talking about the state of music in India and the problems musicians face among other things.

The track, "Naina Chaar" was a resounding hit, clocking more than a million views in more than 70 countries. Both Kailash Kher and Shreya Ghoshal also collaborated for their first web concert and performed a number of their popular tracks with the desire to convey the importance of 'purity of sound' and how great music through great headphones can truly touch your heart.

With the resounding success of Project Resound, Sony came back for a second season with a  focus that shifted away from Bollywood, towards headliner-level (semi) non-Bollywood musicians. 10 artists came together to create 4 different songs from combinations likeNucleya and Benny Dayal ,Midival Punditz andKutle Khan , andKarsh Kale  andPentagram; with one message: Upgrade Your Ears.

Whether they succeeded in conveying this message remains to be seen, but Sony has succeeded in creating beautiful music that is truly soul stirring.

 

Move Your Soul with Sony's Headphones!

Consult an Expert


Consult an Expert

Information overload? Book a time of your preference and let us call you!

Nausheen Shaikh
Nausheen Shaikh


Leave a comment

Comments will be approved before showing up.


Also in News

"If you like bass, you'll like Klipsch's R6i headphones.": Steve Guttenberg from CNET
"If you like bass, you'll like Klipsch's R6i headphones.": Steve Guttenberg from CNET

by Abheer Monga January 17, 2017

Read what Steve Guttenberg from CNET has to say about these Klipsch's R6i Headphones and in-ear headphones
Read More
The Best Wireless Headphones You Can Use With the iPhone 7 That Don't Need a 3.5mm Jack
The Best Wireless Headphones You Can Use With the iPhone 7 That Don't Need a 3.5mm Jack

by Nausheen Shaikh January 17, 2017 2 Comments

 Got an iPhone 7 but confused weather you should invest in airpods or not? We have curated a list of better options which you may want to consider.

 

Read More
"It was absolutely worth it.": Gautam Nivas talks to us about our Trade-Up Program
"It was absolutely worth it.": Gautam Nivas talks to us about our Trade-Up Program

by Drishti Patel January 07, 2017

Gautam talks about our Trade-Up program and how it  helped him to upgrade to Meze 99 Classics  headphone.
Read More