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by Nausheen Shaikh February 16, 2016

JAYS' story began back in 2006. They had a simple idea and a big vision — to create great music experiences that everyone could enjoy and love. 

The first product JAYS launched was the d-JAYS, that featured the company's innovative armature technology. The aim was straight forward — to create a pair of high quality and consumer friendly earphones incorporating the state-of-the-art armature tech. The d-JAYS were to excel in terms of design while also being competitively priced.

Jays d-JAYS


At a time when JAYS' competitors were selling extremely expensive earphones with armature technology, d-JAYS took the market by storm with its great sound at an affordable price point, and quickly won multiple awards for both its design and sound.

Since then, JAYS has launched multiple earphone and headphone models like the q-JAYS, c-JAYS, j-JAYS and s-JAYS with increasing respect and critical acclaim.

Today, JAYS is based out of an old brewery in central Stockholm, and the relentless focus on engineering and design innovation is what continues to drive them forward. They believe that by combining innovative technology with good design with a love for music, they can create memorable music experiences that leave an emotional footprint. 

Jays in Stockholm

Their promise to you is a steadfast commitment to design and engineering excellence along with a rigorous attention to details. To deliver on that promise they have a philosophy of making products that are beautiful, easy to use and built to last. 

Of course, producing quality products requires more than just quality materials; it requires highly-skilled and passionate team members with the ability and experience to ensure that every detail on every finished product comes out precisely as it was intended. 

The team at JAYS is a dedicated group of engineers and designers who believe that there’s only one way to properly build a great product - doing it one detail at a time. From the unboxing experience to your everyday comfort, every detail has been carefully considered and improved over the years.

Jays q-JAYS

This is most clearly seen with what JAYS calls its finest achievement till date, the new q-JAYS.  Made with the intention of crafting the world’s finest earphones, the q-JAYS have been built to deliver the most authentic and detailed sound experience possible. An they're an improvement on their predecessor in every possible way.

It’s always gratifying when your hard work is recognized in the form of awards. But for JAYS, what matters the most is creating experiences and products you will enjoy for a long, long time. 


Explore Jays Stylish headphones here!

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Nausheen Shaikh
Nausheen Shaikh

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