France-born music streaming service Deezer has announced a standalone app called 360 by Deezer exclusively for Deezer HiFi subscribers. Earlier this year, Sony unveiled their ambitious project Sony 360 reality audio format with a big announcement at the CES conference. The format aims at providing the listeners a very immersive experience with a feeling of sound coming from all directions. Banking on the new audio format, Deezer has debuted its 360 offerings, but not as part of its main app.
The new app will be available to the Deezer’s HiFi streaming subscribers without spending an extra penny. Also, it will allow subscribers to listen to music such that it creates the illusion of 360 audio through headphones. Any pair of headphones can be used to enjoy the format – though Sony states that the experience will be better with its own headphones, of course.
Currently, the size of the library is small but Deezer is upbeat about the library growing over time. Right now, the playlist features tracks in 360 audio format by artists such as Aerosmith, Britney Spears, Miles Davis & other leading performers.
Here’s what Stefan Tweraser, chief product and growth officer at Deezer has to say:
"Our new app offers HiFi enthusiasts a dedicated and exclusive experience where they can easily access their 360 Reality Audio tracks. The new format provides music fans with a virtual audio experience that could previously only be achieved with special sound gear in a dedicated space. Now, with the 360 by Deezer app, all they need is a pair of headphones."
Sony has also decided to sweeten the deal for users who purchase a set of select Sony headphones by offering 3 months of free Deezer HiFi subscription, and then a monthly rate of just $15 (Rs.1,000 approx.) per month on an ongoing basis.
360 by Deezer is already available on Google Play store & Apple App store for download. The current subscription demands £19.99 (Rs.1,800 approx.) per month for streaming music online.
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