June 08, 2017

They say necessity is the mother of invention. And there was a dire need of premium custom in-ear monitors, which doesn’t market themselves with redundant technologies. While every other brand is chasing success, DITA Audio aimed for perfection. Their ideology of ‘Cost-no-Object’, paved way of creating premium products without heeding too much about the price.

DITA AUDIO: ELEGANT SIMPLICITY, ULTIMATE PURITY


Curated by Danny Tan, Desmond Tan and Darren Goh, these Singapore based entrepreneurs took a different approach while changing the parameters on which a custom IEM was tested. They invested a lot in R&D to engineer the perfect fit, without compromising the ergonomics of an IEM. They paid enough salience to simple, but important specifications of an earphone, from driver housings to chassis and from connector plugs to cables as well. Their alliance with Van Den Hul, the trendsetters of creating high-fidelity cables and coils made a strong statement of quality for DITA products.  


DITA AUDIO: ELEGANT SIMPLICITY, ULTIMATE PURITY

All DITA products, from the Award winning ‘Answer’ to widely appreciated ‘Awesome’ are elegant, simple and easy to use. With 16 ohm impedance, these gem like earphones don’t need a specialized DAC to give its best performance. The gold plated connecting plugs ensure a lush audio output which doesn’t gets lost in the connection between the device and earphone. Using premium materials like the industry-grade Aluminium for driver housings and chassis, they have minimised coloration and resonance.  

DITA AUDIO: ELEGANT SIMPLICITY, ULTIMATE PURITY

According to Danny Tan, “We wanted to expand the quality of an individual’s personal space so that they could enjoy their music any time in any place. So, the brief we gave ourselves was simple: build the best device we can using the most advanced techniques that is at once state-of-the-art and simple to use. We wanted our products to be as easy to use as possible while also balancing certain specialist technical merits.”  


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