This article was written by Seam O'Kane and originally published in The Verge here
Two of the most well-known commodity brands are about to come together, because Incipio just announced that it's buying Skullcandy. Incipio LLC says it will pay $5.75 per share for all of Skullcandy Inc., resulting in a cash deal worth $177 million.
The deal is just the latest in an increasingly long line of acquisitions made by the popular California-based phone case company. In September of last year, Incipio bought Incase, a maker of popular backpacks and cases for laptops and phones. A few months before that it purchased ClamCase, a leading maker of iPad cases. Incipio also has licensing deals with premium brands like Kate Spade and Burton.
What does this mean for you, the loyal electronics goods consumer? Probably not much. A representative for Incipio tells The Verge that the Skullcandy brand will remain intact, so if you're a fan of the company's affordable, stylized headphones, they won't be going anywhere any time soon. If anything, the acquisition means that you're likely to see Skullcandy products in even more places, with the added possibility of cross-pollinating the Skullcandy brand with the other products Incipio owns and licenses.
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