Music streaming service TIDAL had earlier stated its collaboration with MQA (Master Quality Authenticated) to provide Hi-Res audio to subscribers of the TIDAL HiFi package, at no extra cost. This announcement was made with much fanfare at the CES 2017.
Major labels such as Sony Music, the Warner Music Group, the Recording Industry Association of America (RIAA) , all in concert with the Digital Entertainment Group (DEG), had raised their support for Hi-Res audio. The recent one to fall in love with Hi-Res and MQA is our favorite "Universal Music Group". Thereby adding to our delight with a lot of new additions in TIDAL.
“We’re very pleased to be working with Universal Music to achieve our goal of moving studio-quality sound into the mainstream," said the CEO of MQA Mike Jbara in a statement. "Universal’s timeless catalog and impressive artist roster will fuel music streaming services worldwide and enable the premium listening experience for all music fans.”
MQA which is a UK-based private company used pioneer scientific research on how people hear music. The MQA team has created a technology that captures the sound of the original studio performance. The master MQA file is fully authenticated in the studio and is small enough to stream, while also being backward compatible, so you can play MQA music on any device. Hence, we receive Hi-Res audio in the smallest of the space possible!
The entire listening experience feels as if we are being seated with the artist in the studio. Can't believe us? Come over to our Mumbai Experience Studio to indulge in it.
While streaming services such as Apple and Spotify seem to show a cold-shoulder to the collaboration, the latter of which is reportedly creating its own high fidelity streaming service. Meanwhile, TIDAL by Jay Z has sworn to be the first one to bring MQA to you.
“The promise of Hi-Res Audio streaming is becoming a reality, with one service already in the market and several more committed to launching this year," stated UMG's Michael Nash, EVP of digital strategy. "With MQA, we are working with a partner whose technology is among the best solutions for streaming Hi-Res Audio, and one that doesn't ask music fans to compromise on sound quality for convenience. We’re looking forward to working with Mike and his team at MQA to make our industry-leading roster of artists and recordings available to music fans in the highest quality possible.”
Presently, the MQA streams are only available via the TIDAL desktop app. The recordings will be available in a section available in the app known as "TIDAL Masters". This is expected to be the first time for discerning listeners to use a streaming service to appreciate Hi-Res audio.
TIDAL is not officially released in India yet, but we here at Headphone Zone who are crazy for good quality sound would highly recommend to go through this Step-by-Step TIDAL setup guide.
You can also experience these Hi-Res tracks along with your favorite headphones at a Headphone Connect event, soon coming to a city near you.
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