Founded in the year 2006 by Dr Dre and Jimmy Iovine, Beats by Dre (Beats) is one of the most popular audio brands in the world and is credited to be the first lifestyle headphone brand. With a plethora of premium headphones, earphones and speakers, Beats has offered a whole new world of possibilities in the space of premium sound entertainment. The ever-increasing growth of Beats encourages it to keep bringing back the studio-quality audio for music lovers around the world. Notably, Beats was acquired by Apple Inc in July 2014.
On the philosophy behind Beats, Dr Dre once said: “People aren’t hearing all the music. Artists and producers work hard in the studio perfecting their sound. But people can’t really hear it with normal headphones. Most headphones can’t handle the bass, the detail, the dynamics. Bottom line, the music doesn’t move you. With Beats, people are going to hear what the artists hear, and listen to music the way they should: the way I do.”
Beats is quite popular for its wireless audio products including the Beats wireless headphones and Beats wireless earphones which have a massive following. Some of the products in this category include the Beats Solo 3, and the Beats Studio 3. In the realm of truly wireless earbuds, the Beats Beats Powerbeats Pro is quite popular. All Beats products have their unique sense of style, an outstanding sound and a distinct and easily recognizable 'b' trademark.