PRESENTING AN ALL-NEW DIGITAL AUDIO PLAYER IN SONY'S WALKMAN® A SERIES - THE NW-A306

In the late 1980s and early 1990s, the Sony Walkman® series is credited with revolutionising the music industry. In 1979, Sony introduced the first cassette-based Walkman. Sony completely transformed the portable music market and altered how people listen to music. Sony is pleased to unveil the NW-A306 in their Walkman® series, an entirely new digital audio player that builds on the company's rich history. It results from the design & development of portable sound. You can enjoy your music wherever you are, thanks to the NW-A306's outstanding sound quality, just as the artist intended. Even the pickiest music fan will find it appealing and portable because of its longer battery life, compact 3.6-inch display, and straightforward downloading and streaming features. With the brand-new and magnificent NW-A306, listen to music with a hint of audiophile-grade sound!

FEATURES S-MASTER HX™ HI-RES AUDIO DIGITAL AMPLIFIER AND HIGH-END COMPONENTS FOR EXCEPTIONAL AUDIO

Sony has incorporated high-end components in the NW-A306 for an enriching listening experience. It features S-Master™ HX digital amp technology, independently developed for Walkman®, is compatible with the Native DSD format and supports high power output. It reduces distortion and noise across a wide range of frequencies for rich and full-bodied sound, further enhanced by new high-quality sound lead-free solder. Sony has upgraded the internal components so that the NW-A306 now has the performance you’d expect from the highest-grade player to give it a dramatic evolution in sound quality. The Sony NW-A306 also hosts a rigid aluminium milled frame that improves audio quality. The premium aluminium milled frame provides superior rigidity for low impedance. It provides clear and stable sound and thunderous bass response. The high-quality film capacitors deliver voltage with a linear response across frequencies resulting in reduced Electromagnetic interference, distortions, and noise. The surface-mounted Fine Sound Resistor ensures effective power distribution to the circuit components for consistent sound quality. This design architecture allows the NW-A306 a perfect bass response that is accurate and clear, and the vocals are soothing.

PERCEIVE MUSIC DIFFERENTLY WITH DSEE ULTIMATE TECHNOLOGY

Sony, with their NW-A306, has mastered unique sound processing technology to enable Hi-Res music playback. Take your digital music collection to another level with Hi-Res audio. By capturing and reproducing digital audio at a higher rate than CD (24-bit/96kHz) and beyond, Hi-Res Audio allows you to get closer to the original studio recording. Experience the natural sound and intense detail of DSD audio formats up to 11.2MHz, thanks to the NW-A300 series' high-quality PCM conversion. Using Edge-AI (Artificial Intelligence), DSEE Ultimate™ (Digital Sound Enhancement Engine) upscales compressed digital music files in real-time. Additionally, the advancing algorithm now provides even more advantages for lossless music in CD quality (16-bit 44.1/48kHz). The Sony NW-A306 delivers a richer, more complete listening experience by restoring acoustic subtleties and dynamic range.

EXPERIENCE HI-RES AUDIO WIRELESSLY WITH BLUETOOTH 5.0 AND 360 REALITY AUDIO

Enjoy Hi-Res Audio quality without wires thanks to LDAC, Sony's premium wireless codec. With 3x the bitrate of standard Bluetooth® technology, you can enjoy a superior listening experience for all your music. Immerse yourself in the audio as if you were at a musical concert or a studio session with the artist. The Sony NW-A306 lets you enjoy 360 Reality Audio. With 360 Reality Audio, music has never been so immersive and life-like. Connect wirelessly with Bluetooth, and you are ready to go with support for Bluetooth codecs like LDAC, aptX HD, aptX, AAC and SBC.

ENJOY MUSIC FROM YOUR FAVOURITE STREAMING APPS AND MQA SUPPORT FUSED WITH A VINYL PROCESSOR

The Sony NW-A306 is Wi-Fi® compatible for direct download and streaming. Supported by Android™ and compatible with Wi-Fi®, the NW-A306 offers you even more ways to listen to your music. Enjoy your favourite streaming and music apps on your Walkman® NW-A306, or connect to a PC to access your music collection. It also has an updated DSEE Ultimate for enhancing streaming music quality; you can enjoy DSEE Ultimate for upscaling your music, whether it is Wi-Fi® streamed or downloaded. Now you can also enjoy DSEE Ultimate with wireless headphones. The Sony NW-A306 Walkman® also includes MQA technology, which enables you to play back MQA audio files. Give the warmth and character of vinyl back to your digital tracks. Enjoy reproduction of the low-frequency resonance, tone-arm resistance and surface noise to deliver an authentic listening experience.

ELEGANT TOUCHSCREEN DISPLAY AND LONGER BATTERY LIFE FOR UNINTERRUPTED LISTENING

The 3.6-inch display gives you easier access to your music without compromising comfort. With the Walkman® Home Screen, you can customise the home display to suit your needs. With longer battery life, you can immerse yourself in more of your music, with up to 36 hours of 44.1KHz FLAC playback, up to 32 hours* of 96 kHz FLAC Hi-Res Audio playback, or even up to 26 hours with using the music service app. The NW-A300 series features a USB Type-C™ port for quick charging and easy connectivity with a range of devices. With 32GB integrated memory and an SD card slot, the NW-A300 series Walkman lets you take music collections on the go.

EYE-CATCHING RIPPLED WAVE DESIGN WITH CASSETTE TAPE UI AND SINGLE-ENDED HEADPHONE OUTPUT

The Sony NW-A306 has a classic design that elevates the look and feel of this beautiful Digital Audio Player. With the comfort and function of both a 3.6-inch touch screen and tactile physical music controls, the NW-A300 series is dedicated to delivering exceptional music experiences right from your pocket. An eye-catching rippled wave design covers the rear of the unit, which looks stylish and provides a better grip. As a playful nod to the Portable music revolution, Sony began with the iconic TPS-L2. The NW-A300 series features a cassette tape user interface and screensaver. The cassette tape visual appearing on your Walkman® display varies depending on the codec of the music you’re playing. As for the headphone outputs, the NW-A306 offers a 3.5mm Single-Ended headphone output for easy connectivity and compatibility.