SONY INTRODUCES THEIR ALL-NEW WIRELESS BLUETOOTH SPEAKER - THE SRS-XE300

Sony is known to innovate and bring in some of the best portable audio products. It is not astonishing that everyone is heading towards wireless technology to do away with obtrusive wires and enjoy their music wirelessly anywhere, anytime. Keeping up with the trend, Sony introduces the all-new SRS-XE300, X-Series Portable Wireless Speaker. The Sony XE300 speaker packs the same Sony signature sound that will please most people. It is incredible as a portable Bluetooth speaker that delivers exceptional sonic performance. The XE300 is a durable and portable speaker with impressive battery life. Whether you are hosting a party or on the beach, the XE300 can be your companion as it has an IP67 rating.

FEATURING LINE SHAPE DIFFUSER TECHNOLOGY THAT MAKES THE SOUND REACH EVERY CORNER

Inspired by the audio systems used at professional concerts, Sony's unique Line-Shape Diffuser creates a line source distributing the sound energy much more evenly across a wide sound front to better fill your venue with audio. This design spreads high-quality sound further and around without compromising the sound quality. The XE300 has a Line-Shape Diffuser that will help your sound reach further than ever. With the Line-Shape Diffuser, the sound spreads further to the front area of the speaker, allowing you to enjoy the same sound quality irrelevant to the side. This Line-Shape Diffuser means everyone in your venue can dance to the same music feeling the same sound quality. Unlike a conventional speaker with most of the energy focused from the centre of the cone, Sony's unique Line-Shape Diffuser refocuses the sound through a narrow aperture. The music is evenly distributed farther and broader away from the speaker due to the sound pressure energy.

X-BALANCED SPEAKER UNIT FUSED WITH DUAL PASSIVE RADIATORS REDUCES DISTORTION AND DELIVERS GREATER CLARITY AND A WIDER SOUNDSTAGE

Sony never backs down when it comes to experimenting and developing new technologies so that you get the best possible audio experience. Sony, with their all-new XE300, hosts the newly developed X-Balanced Speaker Unit, unlike the circular diaphragm in a conventional speaker unit. The XE300 features a non-circular diaphragm which realises more sound pressure for a high-quality sound. The unit's non-circular shape not only maximises the area of the speaker diaphragm, increasing sound pressure for more punchy bass, but it also reduces driver excursion while maintaining the same sound pressure, resulting in less distortion. In addition, the unit's off-centre design and optimised weight balance help to enhance clarity and widen the sound stage. Well, it is the bass that everyone inclines to when you are at a party. Sony addresses this by increasing the bass response. It also hosts dual passive radiators that reproduce powerful bass notes allowing you to experience music like never before.

FREEDOM FROM WIRES WITH BLUETOOTH 5.2 CONNECTIVITY AND A DEDICATED SONY MUSIC CENTER APP FUSED WITH SOUND MODES & CUSTOM EQ FUNCTIONALITY

TThe Sony XE300 comes with Bluetooth 5.2, which ensures; that the speakers have a strong connection with the paired device, enhancing the call quality and sound quality. The Bluetooth range is also healthy at around 30m with LDAC, AAC, and SBC codec support. All you have to do to use these speakers is pair them with your device and engulf yourself in music. The XE300 is easy to operate, with buttons to play and pause, skip tracks, adjust the volume, and receive calls. The buttons have even been placed on the control panel for easy operability, with a more prominent form that makes them simpler to press. Personalise your sound to suit your tastes with two sound modes Clear Audio+ and DSEE (Digital Sound Enhancement Engine). The DSEE functionality will upsample your compressed music, making it sound more natural and lively. Choose from a variety of custom EQ with Bass, Mid, and Treble adjustment to match the type of music you are listening to, or use the equaliser function in the Sony | Music Center app to make and save your unique settings.

DELIVERS 24 HOURS OF PLAYTIME WITH QUICK CHARGING CAPABILITIES AND AMBIENT NOISE SENSING TECHNOLOGY FUSED WITH ECHO CANCELLING

The Sony XE300 delivers a whopping 24 hours of playtime on a single charge. A single "charge" is long enough to power through any party. And Sony's unique mic sensing technology, Ambient Noise Sensing, helps save battery when used outside. When you crank up the volume to its highest setting, it achieves a battery life that is one hour greater than the case without Ambient Noise Sensing technology. If you find yourself a little short of time, don't worry, the XE300 comes with quick charging capability. With 10 minutes of charging, the XE300 will give you 70 minutes of playtime. The XE300 also comes with a battery care feature. The Battery Care feature helps you avoid overcharging and will keep your battery in optimum condition for longer. The Sony | Music Center app allows for the activation of this feature. Enjoy improved call quality with "Echo Cancelling" and have better meetings and calls. This feature allows two people to talk; at the same time without cutting either of them off. Plus, you can mute in an instant, with the convenient MIC Mute button, right on the speaker. Additionally, two devices can be paired; simultaneously via Multipoint Connection.

ROBUST DESIGN WITH AN IP67 WATERPROOF AND DUSTPROOF RATING WITH PARTY CONNECT AND STEREO PAIR FUNCTIONALITY

With the functionality of portable use, there is a need for IPX ratings to preserve your speakers from dust and water splashes. The Sony XE300 has an IP67 waterproof, salt-water resistant, and dustproof rating giving you confidence while at a pool party or the beachside. You can also wash them if the need arises. The XE300 has undergone extensive shock testing, making it withstand the inevitable knocks, bumps and scrapes that come with everyday use. Even if you drop it by chance, the XE300 will keep working. With "Party Connect," you can combine up to 100 compatible wireless speakers with BLUETOOTH® technology and sync your music; so everyone dances to the same beat. Or with "Stereo Pair," you can connect two speakers wirelessly for an epic stereo sound. Both features are activated; in the Sony | Music Center app. Enjoy epic stereo sound with Party Connect and Stereo Pair Functionality.

About Sony

Sony is on the mission to establish itself as a company that encourages and helps its customers to satisfy their curiosity. Sony's unwavering passion for technology, content and services helps it to offer innovative products and entertainment which only Sony can offer. Sony is determined to provide the world with emotion, creativity and technology.

The History Of Sony

Sony has a rich history of innovation like no other consumer electronic company in the world. Sony made its humble beginning in the year 1946 in Japan with two brilliant and ambitious young men Masaru Ibuka and Akio Morita. These bright minds achieved their dream of establishing a successful global company through their perseverance and hard work.

Sony's presence in India

Sony India is one of the most popular and trusted consumer electronic brands in India, known for its modern age innovative technology, digital concepts and best-in-class after-sales service. In India, Sony has a distribution channel of more than 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Additionally, Sony India has around 365 service outlets throughout the country.

Sony's Corporate Social Responsibility

Sony realises and acts actively makes a direct and indirect influence on the communities for positive change. It recognizes and plays an important role in being a positive global citizen. For Sony, Corporate Social Responsibility is a fundamental part of its philosophy which goes beyond a one-time donation.